Carl Christenson

Vice President of Marketing & Business Development

Carl originally joined the company in March of 2000. He manages a creative staff of marketing and design professionals at Logical Choice and is responsible to plan and execute the company’s marketing strategy. Carl and his team drive all of Logical Choice’s marketing, branding and advertising activities including: customer events, direct mail, electronic marketing, media advertising, collateral and web presence (excluding web procurement). He oversees the efforts of numerous outside marketing vendors as well as the company’s public relations firm, Sensible City.

Before joining Logical Choice, Carl owned and managed the Go Direct Group, an advertising and communications agency. In addition, he has served in the following positions over a 20-year span: President of StitchWorld, a magazine publishing company; VP of Sales and Marketing for Johnson Creative Arts (a subsidiary of Johnson Wax) and Regional Sales Manager (Southwest US) for Keebler.

Carl received two degrees from the University of Nebraska: a Bachelors of Science and a Masters of Business Administration.